KEISER UNIVERSITY
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BA Program Description
Keiser University's Bachelor of Arts degree in Business Administration prepares students for a career in business. Students are offered a well-rounded business education with management, marketing, finance, accounting, statistics and law courses.

In addition, students select one of five concentrations: Management, Human Resource Management, International Business, Marketing, or Finance. These concentrations allow students to specialize in a business discipline and enhance their career opportunities within that field.

Program Objectives
The following objectives are designed to meet Keiser University's mission and its objectives.
  • To develop students' abilities to understand business concepts, terms and theories
  • To prepare students for jobs in the fields of management, marketing, human resources international business and finance
  • To assist students in becoming more proficient in analysis, decision making and management
  • To develop students' understanding of international business and the effects of globalization
Prerequisite for Major Courses: None.

Program Outline
To receive a Bachelor of Arts degree in Business Administration, students must earn 123.0 credit hours. Program requirements are as follows.

LOWER DIVISION BUSINESS ADMINISTRATION MAJOR COURSES (24 credit hours)
Accounting Principles I 3.0 credit hours
Accounting Principles II 3.0 credit hours
Business Law 3.0 credit hours
Financial Management 3.0 credit hours
Entrepreneurship

3.0 credit hours

Principles of Management 3.0 credit hours
Human Resources Management 3.0 credit hours
Introduction to Marketing 3.0 credit hours

NOTE: All lower division major and general education courses must be successfully completed before upper division courses are undertaken.

Upper Division Business Administration Major Courses (33.0 credit hours)
Managerial Accounting 3.0 credit hours
Legal and Ethical Environments of Business 3.0 credit hours
Principles of Managerial Finance 3.0 credit hours
Industrial Psychology 3.0 credit hours
Introduction to Management and Organizational Behavior 3.0 credit hours
Project Management 3.0 credit hours
International Business 3.0 credit hours
Integrated Studies Capstone Course 3.0 credit hours
Quantitative Approach to Business Decisions 3.0 credit hours
Money and Banking 3.0 credit hours
Leadership 3.0 credit hours
Upper Division Business Administration Major Courses
Management Concentration (18.0 credit hours)
Workforce Diversity 3.0 credit hours
Operations Management 3.0 credit hours
Cross-Cultural Management 3.0 credit hours
Business Ethics 3.0 credit hours
Global Strategy and Policy 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Upper Division Business Administration Major Courses
Human Resource Management Concentration (18.0 credit hours)
Workforce Diversity 3.0 credit hours
Performance Evaluation 3.0 credit hours
Recruitment, Selection and Staffing 3.0 credit hours
Training and Development 3.0 credit hours
Labor Relations 3.0 credit hours
Management Law and Employee Relations 3.0 credit hours
Upper Division Business Administration Major Courses
International Business Concentration (18.0 credit hours)
International Finance 3.0 credit hours
International Competitiveness 3.0 credit hours
International Negotiations and Transactions 3.0 credit hours
Cultural Environment of International Business 3.0 credit hours
International Entrepreneurship 3.0 credit hours
Global Strategy and Policy 3.0 credit hours
Upper Division Business Administration Major Courses
Marketing Concentration (18.0 credit hours)
Advertising/Promotion Management 3.0 credit hours
Sales and Sales Management 3.0 credit hours
Consumer Behavior 3.0 credit hours
E-Marketing 3.0 credit hours
Marketing Strategy 3.0 credit hours
Service Marketing 3.0 credit hours
Upper Division Business Administration Major Courses Finance Concentration (18.0 credit hours)
Financial Decision-Making and Planning 3.0 credit hours
Commercial Bank Management 3.0 credit hours
Cases Studies in Finance 3.0 credit hours
Financial Policy and Strategy 3.0 credit hours
Investment 3.0 credit hours
International Finance 3.0 credit hours
Upper Division General Education Courses (12.0 credit hours)
Management Information Systems 3.0 credit hours
Professional Writing 3.0 credit hours
Research Writing 3.0 credit hours
Intermediate Statisticals 3.0 credit hours